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Organisations are creating more content, more channels, and more customer and colleague journeys than teams can manage manually. Messages get missed. Support questions repeat. Leaders struggle to see what is working. Communities lose momentum.
Your AI helps Engage get sharper over time. It spots behaviour, finds friction, guides people to the next best action, and shows teams where engagement, service and revenue can improve.
Automate repeated communication, reminders, support questions, and journey nudges so teams spend less time chasing actions.
Reach people with more relevant messages, content, and guidance based on who they are, what they need, and where they are in the journey.
Surface patterns across behaviour, sentiment, completion, and participation so leaders can act sooner.
For thirty years, the technology meant to connect your people has been catching up to how people actually work. Each generation solved the last one's problem and inherited a new one. Engage is the third generation.
Static pages, top-down broadcasts, document libraries nobody updated. The first attempt at putting a company online: read-only, soon abandoned, replaced by Slack, email and a dozen apps nobody had time to connect.
Read-onlyEngagement platforms brought communications, content, lifecycle and feedback together, but people still did the thinking. Decide who gets what. Write the message. Find the answer. Bolt-on AI followed: a chatbot here, a search agent there. Smart in pieces. Disconnected together.
Many disconnected agentsEngage is the platform. Your AI is the intelligence. One intelligence across every customer and colleague relationship, with your people in control.
One intelligenceSkipping a generation isn't reckless. Staying on this one is.
Most companies still run colleague comms on email and customer comms on broadcast. Both fail the same test: nobody belongs there. A CEP gives you one branded place where every person you employ, and every person you serve, has a reason to return — and every interaction makes the next one richer.
News, updates, recognition, alerts — translated, personalised, and delivered on the channel that fits each member's life.
Policies, products, processes, payslips, partner rates — searchable, scoped to each person's permissions, plain-language out.
Onboarding, training, renewals, follow-ups — sequenced journeys that move each person to the next right thing.
Sentiment, search behaviour, engagement patterns, advocacy — read continuously, not surveyed quarterly.
Until now, scale meant broadcast. Personal meant small. Every chief executive, people director and customer experience leader has lived inside that compromise: bigger reach, thinner relationships. Your AI removes it. One intelligence knows every customer and colleague, every shift, every signal, and suggests the next step before your team has to chase it.
Whoever signs the cheque, the impact lands on numbers they're already measured against. Here's what changes, by the role reading this page.
Most companies buy one platform for the workforce, another for the customer base, and a third stack of AI tools that depreciate every year. Engage is one platform with one intelligence, so customer and colleague engagement grow together.
The hidden tax on every people team: hours each week answering questions that already have answers. New starters waiting months to ramp up. Disengagement only visible after the exit interview. Your AI removes the tax, so your team does the work they were hired for.
Most customer communications are broadcast. Most lifecycle journeys are spreadsheets and reminders. Your AI replaces both with one intelligence that personalises every interaction and runs the lifecycle end to end, so renewal stops being an event and becomes a habit.
Most “AI platforms” are a bag of agents bolted to the same login: a search bot, a writing bot, a chat widget, an analytics tool. Your AI is one intelligence. It remembers what each person asked yesterday when they ask today. It uses what your chief executive needs to communicate to decide what your frontline needs to know. It connects the dots no federation of agents ever could.
Locally smart. Collectively dumb. Each one solves a slice; none of them know what the others know. Five logins, five contexts, five bolt-ons.
Your AI reads every conversation, every person, every signal across the whole platform, and uses what it knows in one place to act in another. The whole is greater than the parts.
Every policy, product, process, person and permission across your platform. Plain-language answers to plain-language questions, scoped to who's allowed to see what, across customers and colleagues, on the same intelligence.
Sentiment, search, engagement and advocacy, read as it happens, so leaders hear it first. Patterns surface in plain language with the next move recommended, before the problem becomes a crisis.
Onboarding journeys, recognition, renewals, expert finding and follow-ups, handled end to end. Your AI does the work, and a person signs off anything that needs judgement.
Every conversation. Every preference. Every signal across every relationship. The longer you run on Engage, the sharper your AI gets, and the more relevant Engage feels to the people using it.
Tagging, moderation, governance and content health: the unglamorous work that decides whether a platform feels alive. Your AI handles it underneath, so a small team runs a world-class platform.
Engage is the platform. Your AI is the intelligence that runs across it, for customers and colleagues, on the same mind.
Start with whichever side of the business has the sharpest pain. Add the other when you're ready. Your AI runs across both when you turn the second one on.
From onboarding to advocacy. Engage turns one-way internal communications into two-way conversations across head office, frontline and field.
From renewal reminders to self-service support and lifecycle automation. Engage turns one-way customer communications into a branded space customers come back to.
AI moves faster than any roadmap. We start with a plan for your first 90 days, then take one process at a time: start it, measure it, choose the next.
Platform deployed and your AI running across your real content. It knows your policies, products and people. Baselines set, so every change is measured.
Lifecycle journeys handled by your AI. Sentiment monitoring active. Agentic actions running for customers and colleagues, with a person signing off anything that needs judgement.
Your AI gets sharper every month, because the platform ships new capabilities and because it remembers more about your customers and colleagues. The investment compounds; it doesn't depreciate.
One intelligence reading colleague engagement and customer outcomes — which is why they tend to lift together once Appi's in.
You don't need to rip and replace. Engage connects to your HR, CRM, support, payroll, and learning systems — your data, documents, and workflows flow into one branded experience colleagues and customers return to.
Single sign-on for colleagues, plus secure scoped access for customers and partners.
Provision users, groups, and access rules automatically from your source systems.
Track reach, reads, actions, sentiment, and outcomes in reports leaders can use.
Policies, payslips, knowledge, documents, service updates — all in one place.
Thirty minutes. We'll walk you through what the first 90 days look like for an organisation that looks like yours — and which numbers on your board pack will move first.
Book a demoUntil Appi AI, every leader faced the same trade-off: scale, and accept that everyone gets the same broadcast — or stay personal, and stay small.
people you can know personally without help.
people Appi can know personally for you, every day — colleagues and customers alike.
Engage already gives thousands of organisations the place where colleague and customer communities live — branded spaces, content, conversations, lifecycle, integrations, security. Appi AI is the layer that runs across it: the intelligence that reads what every member needs and decides what should happen next.
The platform without Appi is already where thousands of organisations build community.
With Appi running through it, every interaction becomes personal — at the scale of an enterprise, with the intimacy of a small team.
From the five pillars
of engagement
🤝
Accessibility
🚀
Enablement
💭
Feedback
💬
Communication
🌟
Recognition
These principles shape every Engage community, ensuring every person feels heard, supported, and empowered to act.
The five pillars
of community intelligence
💬
Communications AI
🔍
Search & Knowledge AI
🤖
Agentic AI
⚙️
Admin AI
📊
Analytics AI
Appi AI is not one feature, it's five integrated AI systems working together across your community. Each pillar solves a distinct problem. Together, they transform how your colleagues and customers experience every interaction.
Understand audience behaviour in real time
See who is engaging, who is slowing down, and who is missing key actions, so teams can step in early.
Deliver content at the right moment
Messages, nudges, and updates land when people are most likely to respond, across in-app, push, SMS, and email.
Personalise every interaction
Appi adjusts content and recommendations based on role, location, shift pattern, lifecycle stage, and recent activity.
Give teams clear, usable insight
Spot patterns across sentiment, engagement, and completion so managers, HR, and customer teams can act with confidence.
Communications AI
Reach every person at the right moment.
Personalised messages, in the right language, on the right channel, at the moment each person will act on them, across thousands of people at once.
aGENTIC AI
Make journeys run themselves.
Onboarding, recognition, renewals, expert finding and follow-ups, handled end to end. Work that used to be chased now happens in the background.
Search and Knowledge AI
Turn every question into a trusted answer.
Plain-language answers in seconds, from your real content and scoped to what each person is allowed to see. Self-service that actually serves.
Admin AI
Run a world-class community with a small team.
Tagging, moderation, governance and content health: the unglamorous work that decides whether a platform feels alive or abandoned, automated underneath.
Analytics AI
Turn insight into action.
Sentiment, search, engagement and advocacy, read as it happens and surfaced in plain language, with the next move recommended before the problem becomes visible.
The strongest organisations build community on both sides at once — colleagues who feel they belong inside, customers who feel they belong outside. Engage powers both on a single branded platform. Appi AI runs across both, reading every member, serving every audience.
For colleagues
Where work feels like belonging.
From onboarding to advocacy. Appi turns one-way internal comms into thriving communities of practice — across HQ, frontline, and field.
For customers
Where customers return between purchases.
From renewal reminders to self-service support and lifecycle automation. Appi turns one-way customer comms into communities customers want to be part of.
Five outcomes at the headline level. Underneath each one, the capabilities that make it real: the same AI, the same five, working across customers and colleagues together.
Frequently asked questions
Do we need to use both colleague and customer communities?
No. You can either opt to run colleague and customer communities in one branded app with strict audience controls, or start with one and add the other later.
How does Your AI help people find information more quickly?
Your AI lets people get answers through natural language chat. Colleagues can ask about policies, people team topics, documents and internal updates. Customers can ask about products, help articles, services and common support topics. Instead of digging through menus or sending messages back and forth, they type a question and get the right information in seconds.
What can Your AI help people with day to day?
Your AI helps customers and colleagues find their way around the app, find the right tools and content, and follow the right process. Colleagues can find forms, understand internal steps and reach the right team or space. Customers can find the right help, understand next steps and get routed to the right service or channel. Answers are tailored to who the person is and what they have access to.
Is Engage suitable for companies of our size?
Engage is highly scalable and has four packages to suit organisations of any size, from small businesses to large enterprises. Whether you have a local team or a global workforce, Engage can adapt to your needs and help you achieve your engagement goals.
