Where customer communities thrive
Engage Customer is the AI-powered, mobile-first platform that turns one-way campaigns into two-way customer communities, personalised by Appi AI. Launch in weeks, connect your systems, and prove revenue impact with real-time insight.
What you can achieve
with Engage
18%
Higher renewal rates
Clearer updates and personalised journeys help customers stay confident and committed.
32%
Lift in product adoption
Customers access learning, updates, and guidance at the moment they need it.
+26%
Reduction in support demand
Self-serve tools and instant answers ease pressure on service and success teams.
Used by the world's leading companies
Engage Customer Communities
Email, portals, and disconnected tools fade fast. Engage brings every customer touchpoint together in one branded space that feels natural to use. Communities grow around shared interests, support becomes easier to access, and Appi AI personalises what each customer sees, learns, and does next across the lifecycle.
Keep customers informed
Targeted updates, behaviour-led notifications, and clear timelines ensure customers never miss what matters across onboarding, adoption, renewals, or claims.
Build communities
and loyalty
Feeds, groups, and in-app conversations help customers connect, ask questions, and share experiences. Rewards and shared moments strengthen advocacy over time.
Make engagement feel effortless
Appi AI adjusts timing and relevance so content arrives when customers are most likely to act, turning passive audiences into active, participating communities.
Measure, learn, improve
Track usage, sentiment, and community performance. See what resonates, who is at risk, and when to intervene, with AI-driven nudges that keep engagement moving.
Traditional Engagement Is Broken
Low adoption,
high admin
Emails, intranets and scattered tools create noise, not clarity. Updates feel one way. Leaders chase compliance and proof.
No visibility,
no insight
Feedback lives in many systems. Nobody sees what people read, what they search or where they need help. Decisions rely on guesswork.
Hard to
prove ROI
Tools sit unused. Knowledge sits in pockets. There is no single source of truth. It becomes difficult to link engagement to performance or lifetime value.
Chris Boyle
Head of AfterAthena and Employment at Napthens
North West based law firm Napthens launches community app with Engage
“Engage strengthens our relationships and positions us as trusted advisers. By keeping clients informed with the latest legal updates and documents, we’ve achieved a retention rate of around 96%.”
Challenge
AfterAthena needed to move beyond traditional, transactional communication. Clients lacked a single place to access documents or updates, and email processes slowed everything down. They wanted a modern way to build a stronger client community and improve access to essential information.
Solution
AfterAthena launched a single platform that brings their client community together. Clients can access documents, updates and guidance in one place, with integrated systems and real-time messaging making communication smoother and more connected.
Richard Allott
Parts Plus Operations Director at Ford Motor Company
Engage celebrates successful implementation of enterprise engagement solution for PartsPlus
"Our digital transformation has empowered us to offer both customers and colleagues a first-class experience that sets us apart in the market. The functionality provided by our mobile apps has revolutionised communication, support, convenience, efficiency, and sustainability across the board.”
Challenge
PartsPlus needed a modern, scalable way to connect its 1,300 parts specialists and thousands of trade customers across 60 centres. Communication was fragmented, customer processes were manual and time-consuming, and the business lacked a digital channel that reflected its ambition to be seen as a leading ‘all makes’ supplier, not just a Ford-only brand.
Solution
PartsPlus launched a central platform supported by colleague and customer apps. The solution streamlines communication, simplifies ordering and returns, and brings key tools and updates into one place - creating a more connected, efficient and modern experience for both colleagues and customers.
Richard Clark
Group Chief Executive Officer
CFG Law’s Community Compass, a digital hub for injury support
“We set out to create a validated, high-quality source of information people could truly rely on. Community Compass brings together content built with individuals and charities so users can understand injury with confidence.”
Challenge
Despite producing years of high-quality content - videos, blogs, podcasts and resources created with charities and people with lived experience - CFG Law had no effective way to bring it all together. People affected by serious injury struggled to find reliable, validated information in one accessible place, limiting CFG’s ability to support those who weren’t yet clients.
Solution
CFG Law partnered with Engage to create Community Compass - a simple, mobile-first platform that centralises all their expert-led content into one trusted resource. The app gives people instant access to guidance, lived-experience insights and injury information in a format that’s easy to use, reliable and completely free.
Everything customers need
in a single app
Customer Experience Platform
Give customers a simple place to view updates, manage accounts, access documents, and get help without relying on inboxes.
Customer Engagement
Bring conversations, updates, and feedback into one hub that turns episodic interactions into ongoing relationships.
Client Portal Replacement
A modern, branded space for transactions, guidance, and support, connected to your CRM and helpdesk.
Digital Transformation
Replace fragmented portals with one seamless experience that streamlines workflows and reduces operational cost.
Driving Revenue
Lift retention, expand accounts, and encourage referrals with well-timed prompts and value-led engagement.
Customer Lifecycle
Guide customers from onboarding to advocacy with personalised journeys shaped by real behaviour and outcomes.
Appi Engagement (AI)
Appi understands your content, customers, and behaviours to predict who needs what, when. It writes, translates, recommends, and automates the next best action to maximise engagement.
Mobile-First Engagement
A mobile-first platform that delivers targeted content, self-service, referrals, rewards, and personalised journeys in one branded app to engage customers anywhere.
Enterprise security you can trust
Built for enterprise. Certified for peace of mind.
ISO 27001 certified
GDPR & CCPA compliant
Data encrypted at rest and in transit
UK/EU data residency options
SSO, SCIM provisioning, audit logs, & role-based access
Frequently asked questions
Do we need to use both colleague and customer communities?
No. You can either opt to run colleague and customer communities in one branded app with strict audience controls, or start with one and add the other later.
How does Engage improve customer engagement and loyalty?
Engage personalises interactions, simplifies communication,and centralises self-service. Customers feel more supported, better informed,and more connected - driving stronger loyalty and long-term value.
How does Engage help generate referrals and advocacy?
Built-in referral tools, community spaces, rewards, and personalised content help turn satisfied customers into advocates - boosting organic growth and reducing acquisition cost.
What business outcomes can we expect from a customer community?
Organisations typically see higher retention, reduced service friction, increased referrals, improved upsell/cross-sell performance, and richer insight into customer needs - all measurable via real-time analytics.
How does Engage integrate with our existing systems?
Engage acts as a digital front door, unifying your customer experience by connecting to the systems you already rely on. Through API, SSO and automated user provisioning, you can surface real-time data from CRMs, booking systems, case management tools or any other business platform directly inside your branded Engage app and web experience. This reduces friction, eliminates system-hopping, and ensures customers always see the most relevant, up-to-date information.
What security and compliance standards does Engage meet?
Engage is built with enterprise-grade security, including ISO 27001 certification, GDPR compliance, and robust permissioning. Organisations can confidently unify systems and data while maintaining strong governance.