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Appi AI: the intelligence behind every community experience
Give every colleague and customer communication, support, and next steps that feel timely and personal. Appi AI powers the Engage platform by predicting needs, guiding behaviour, and highlighting patterns that lift engagement and performance across your workforce.
Used by the world's leading companies
The Engage Way: Intelligence That Moves Your Business Forward
People miss messages when timing is wrong. Teams waste time chasing actions. Leaders struggle to see where engagement is dropping or where service is slipping. Appi AI brings intelligence to each moment across the colleague and the customer lifecycle. It reads behaviour, sentiment, and progress, then triggers the right message, guidance, and insight to keep everyone aligned and supported.
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Understand audience behaviour in real time
See who is engaging, who is slowing down, and who is missing key actions, so teams can step in early.
Deliver content at the right moment
Messages, nudges, and updates land when people are most likely to respond, across in-app, push, SMS, and email.
Personalise every interaction
Appi adjusts content and recommendations based on role, location, shift pattern, lifecycle stage, and recent activity.
Give teams clear, usable insight
Spot patterns across sentiment, engagement, and completion so managers, HR, and customer teams can act with confidence.
Everything Appi AI brings to your colleague experience
Behaviour-powered insight
See who is engaged, who is at risk, and what patterns shape performance and culture.
AI-guided communication
Let Appi pick the best time, channel, and format for updates across in-app messages, push, SMS, and email.
Lifecycle automation
Trigger onboarding steps, development actions, and recognition prompts based on colleague behaviour.
Personalised recommendations
Serve relevant learning, support content, and policy guidance when colleagues need it.
Sentiment awareness
Understand mood trends across teams, departments, and locations to guide wellbeing and communication.
Task and workflow nudges
Remind colleagues about forms, approvals, deadlines, and required steps before bottlenecks appear.
Leadership visibility
Dashboards show engagement trends, hotspots, and where leaders can help.
Integration intelligence
Use HR, IT, and comms system data to reduce manual work and keep journeys connected.
Empower your teams,
improve performance
83%
Faster access to updates
Store teams can find information instantly instead of searching across channels.
28%
Increase in training completion
Quick, accessible micro-learning supports product knowledge and seasonal readiness.
35%
Improvement in new starter ramp-up
Clear onboarding and communication help retail employees feel confident sooner.
Everything Appi AI brings to your customer experience
Behaviour-powered insight
See adoption, drop-off, and repeat-contact patterns so you can fix the journey, not chase symptoms.
AI-guided communication
Let Appi choose the best time, channel, and format for updates across in-app, push, SMS, and email.
Lifecycle automation
Trigger onboarding, verification, claim milestones, delivery steps, renewal prompts, and win-back journeys based on what customers do.
Personalised recommendations
Serve the right help article, step, or offer based on the customer's situation and recent activity.
Sentiment and feedback awareness
Spot frustration early across comments, reactions, and surveys so teams can respond before churn or complaints.
Task and deadline nudges
Remind customers about actions like document uploads, ID checks, payment steps, appointments, and renewals.
Customer visibility dashboards
See engagement trends by region, store, policy type, segment, and channel.
Integration intelligence
Connect your CRM, contact centre, policy admin, claims, ecommerce, and analytics data so journeys stay joined up.
Smarter communication,
stronger loyalty
31%
Higher repeat purchase rates
Relevant updates and personalised offers encourage shoppers to return more often.
+12
NPS improvement
Clearer communication and easier support strengthen overall customer experience.
29%
Reduction in avoidable queries
Guided self-service, messaging, and personalised updates reduce inbound questions.
Anna-Maria Tsili
Head of HR & Talent at itsu
How Engage Helped itsu Reach Its Deskless Workforce
"The ability to segment communication has been a complete game-changer. Everyone sees information that’s genuinely relevant to them, making updates feel more personalised and far more effective."
Challenge
With only around 110 of its 1,300 employees working at desks, its internal comms team needed a better way to reach everyone else.
Solution
Working with Engage, itsu launched its’us, a mobile-first app designed to reflect itsu’s brand, values and vibrant culture.
Claire Leake
Chief People Officer at National Care Group Limited
National Care Group: Transforming Engagement with Engage
“Engage has transformed how we reach our frontline teams. Being able to communicate in real time has played a huge role in reducing turnover from 41% to under 24%.”
Challenge
NCG faced significant challenges in communication and colleague retention. An annual turnover rate of 31.5% created instability within the workforce, making it difficult to provide consistent, high-quality care.
Solution
Engage brought all communication into one accessible platform, giving colleagues a central place to receive updates, view policies, and share feedback instantly. By connecting teams across hundreds of locations, the app has created a more inclusive, efficient and responsive way of working.
Chris Boyle
Head of AfterAthena and Employment at Napthens
North West based law firm Napthens launches community app with Engage
“Engage strengthens our relationships and positions us as trusted advisers. By keeping clients informed with the latest legal updates and documents, we’ve achieved a retention rate of around 96%.”
Challenge
AfterAthena needed to move beyond traditional, transactional communication. Clients lacked a single place to access documents or updates, and email processes slowed everything down. They wanted a modern way to build a stronger client community and improve access to essential information.
Solution
AfterAthena launched a single platform that brings their client community together. Clients can access documents, updates and guidance in one place, with integrated systems and real-time messaging making communication smoother and more connected.
Trusted by leading enterprise with their people, data, and communities.
Engage is ISO 27001 and ISO 9001 certified, combining enterprise-grade security with GDPR compliance and full data encryption. Single sign-on (SSO), SCIM provisioning, and role-based permissions protect every user and workflow, while audit logs and data residency options give IT complete visibility and control.
The platform you need.
The experience they'll love.
You do not need to rip and replace existing systems. Engage connects to your HR platform, CRM, support tools, payroll, and learning, so your data, documents, and workflows flow into one branded app and web experience that colleagues and customers will return to.
One login for everything
Single sign-on for colleagues, plus secure access for customers and partners.
Admin that saves time
Provision users, groups, and access rules automatically from your source systems.
Impact you can prove
Track reach, reads, actions, sentiment, and outcomes in reports leaders can use.
Content where people are
Policies, payslips, knowledge, documents, service updates, and resources in one place.
Frequently asked questions
Do we need to use both colleague and customer communities?
No. You can either opt to run colleague and customer communities in one branded app with strict audience controls, or start with one and add the other later.
How does Appi AI help colleagues find information more quickly?
Appi AI gives colleagues an instant way to access documents, policies, HR answers, and platform content through natural language chat. Instead of searching menus or asking managers, colleagues can simply type a question and receive accurate information in seconds — reducing frustration and saving time across the organisation.
Can Engage integrate with our existing HR and workplace systems?
Absolutely. Engage acts as a digital front door with single sign-on, automated user provisioning, and deep integrations (HR, payroll, learning, documents and more). This centralises access, streamlines workflows, and improves adoption of all your tools.
What can Appi AI support colleagues with day-to-day?
Appi AI helps colleagues navigate the platform, locate tools, find forms, understand processes, and access relevant content based on their role. Whether they need to check a policy, complete a task, or find the right space or team, Appi provides quick, reliable guidance that improves self-service and reduces support queries.
Is Engage suitable for companies of our size?
Engage is highly scalable and has four packages to suit organisations of any size, from small businesses to large enterprises. Whether you have a local team or a global workforce, Engage can adapt to your needs and help you achieve your engagement goals.
What security and compliance standards does Engage meet?
Engage is built with enterprise-grade security, including ISO 27001 certification, GDPR compliance, and robust permissioning. Organisations can confidently unify systems and data while maintaining strong governance.