AI-Powered Community Engagement for Retail
Give store teams and shoppers one secure, branded app that improves service, boosts loyalty, and accelerates revenue across every location and brand.
Used by the world's leading companies
Disconnection slows service, weakens culture, and reduces customer loyalty
Fragmented tools drain store performance
Store teams juggle paper notices, break-room posters, emails, and outdated systems. When information clashes, staff lose confidence and customers feel the impact.
Slow comms hurt sales
Promotions go unseen. Stock updates arrive late. Customers wait longer for help. Teams waste time chasing details instead of serving shoppers.
High turnover keeps rising
Retail teams face unpredictable shifts, seasonal strain, and constant change. Without clear communication and support, motivation drops and retention weakens.
Putting engagement at the heart of your retail business
Engage connects colleagues and customers through one mobile-first platform. Shift updates become instant. Training becomes accessible. Communities grow. Customers receive clearer communication, faster service, and more relevant offers.
Colleague Engagement For
HR, People, Internal Comms, Operations, Store Managers
Mobile Workplace Hub
One branded app for updates, policies, learning, and support across stores, warehouses, and HQ.
Store & Role-Based Groups
Create groups for departments, sites, brands, and shifts so teams can share knowledge, flag issues, and stay aligned.
Training & Micro-Learning
Deliver short product sessions, compliance content, service coaching, and seasonal updates without pulling staff off the floor.
Feedback & Insights
Pulse surveys and sentiment patterns highlight pressure points, engagement shifts, and operational gaps.
Recognition & Culture
Celebrate store wins, customer praise, top performers, and milestones to build a culture people want to stay in.
Targeted Comms
Send updates by store, brand, team, or shift pattern with Appi AI guiding timing and relevance.
Empower your teams,
improve performance
83%
Faster access to updates
Store teams can find information instantly instead of searching across channels.
28%
Increase in training completion
Quick, accessible micro-learning supports product knowledge and seasonal readiness.
35%
Improvement in new starter ramp-up
Clear onboarding and communication help retail employees feel confident sooner.
Customer Engagement For
CX, Marketing, Loyalty, Retail Operations
Real-Time Purchase & Service Updates
Send collection alerts, order status updates, returns instructions, and delivery information straight to customers.
Mobile Access To Accounts & Rewards
Shoppers can track orders, access receipts, manage loyalty points, and view personalised offers in one place.
Secure Messaging With Customer Support
Reduce call-center pressure through guided chat, FAQs, and direct in-app communication.
Loyalty & Rewards Programs
Share exclusive perks, member benefits, tier upgrades, and personalised promotions that drive repeat visits.
Surveys & Feedback
Capture insights after in-store visits, online purchases, collections, or returns to improve experience and product strategy.
Customer Communities
Create groups for brand fans, product categories, VIP members, and local shoppers to build advocacy and belonging.
Smarter communication,
stronger loyalty
31%
Higher repeat purchase rates
Relevant updates and personalised offers encourage shoppers to return more often.
+12
NPS improvement
Clearer communication and easier support strengthen overall customer experience.
29%
Reduction in avoidable queries
Guided self-service, messaging, and personalised updates reduce inbound questions.
Anna-Maria Tsili
Head of HR & Talent at itsu
How Engage Helped itsu Reach Its Deskless Workforce
"The ability to segment communication has been a complete game-changer. Everyone sees information that’s genuinely relevant to them, making updates feel more personalised and far more effective."
Challenge
With only around 110 of its 1,300 employees working at desks, its internal comms team needed a better way to reach everyone else.
Solution
Working with Engage, itsu launched its’us, a mobile-first app designed to reflect itsu’s brand, values and vibrant culture.
Claire Leake
Chief People Officer at National Care Group Limited
National Care Group: Transforming Engagement with Engage
“Engage has transformed how we reach our frontline teams. Being able to communicate in real time has played a huge role in reducing turnover from 41% to under 24%.”
Challenge
NCG faced significant challenges in communication and colleague retention. An annual turnover rate of 31.5% created instability within the workforce, making it difficult to provide consistent, high-quality care.
Solution
Engage brought all communication into one accessible platform, giving colleagues a central place to receive updates, view policies, and share feedback instantly. By connecting teams across hundreds of locations, the app has created a more inclusive, efficient and responsive way of working.
Chris Boyle
Head of AfterAthena and Employment at Napthens
North West based law firm Napthens launches community app with Engage
“Engage strengthens our relationships and positions us as trusted advisers. By keeping clients informed with the latest legal updates and documents, we’ve achieved a retention rate of around 96%.”
Challenge
AfterAthena needed to move beyond traditional, transactional communication. Clients lacked a single place to access documents or updates, and email processes slowed everything down. They wanted a modern way to build a stronger client community and improve access to essential information.
Solution
AfterAthena launched a single platform that brings their client community together. Clients can access documents, updates and guidance in one place, with integrated systems and real-time messaging making communication smoother and more connected.
Trusted by leading enterprise with their people, data, and communities.
Engage is ISO 27001 and ISO 9001 certified, combining enterprise-grade security with GDPR compliance and full data encryption. Single sign-on (SSO), SCIM provisioning, and role-based permissions protect every user and workflow, while audit logs and data residency options give IT complete visibility and control.
Frequently asked questions
Do we need to use both colleague and customer communities?
No. You can either opt to run colleague and customer communities in one branded app with strict audience controls, or start with one and add the other later.
How does Engage support communication between store teams and shoppers?
Engage provides one secure, branded platform where store teams can receive real-time updates, product information, training content, and operational messages — while shoppers can access personalised offers, updates, loyalty rewards, and service notifications. This creates a seamless two-way experience that strengthens service and boosts satisfaction.
How does Engage help improve customer loyalty and in-store conversion?
Engage enables retailers to deliver personalised journeys, targeted promotions, and loyalty rewards directly to customer devices. Push notifications, app-exclusive incentives, and smart recommendations make it easy to drive repeat visits, increase spend, and accelerate revenue across every store location and brand.
Can Engage integrate with our POS, CRM, stock, or HR systems?
Absolutely. Engage acts as a digital front door, connecting securely to your existing retail systems via API, SSO, and automated user provisioning. Real-time insights — such as stock updates, product launches, loyalty balances, shift information, or payslips — can be surfaced directly in the colleague or customer experience to reduce friction and support more efficient retail operations.
Who controls access to store, brand, and customer information within Engage?
Your organisation retains full control. Engage uses granular permissions, Spaces, and Personas to segment information by brand, region, store, or role. This ensures colleagues see only the content and tools relevant to them, while shoppers receive personalised experiences without exposing any sensitive internal data.
How does Engage help streamline operations and reduce manual communication for store teams?
Engage eliminates the need for fragmented emails, paper notices, and ad-hoc messaging. Store teams receive clear, targeted communications, digital task lists, training modules, and operational updates all in one place. This improves consistency, reduces errors, and frees staff to focus on delivering excellent in-store service.