AI-Powered Community Engagement for Sporting Communities
Give governing bodies, clubs, organisers, athletes, participants, and partners one secure, branded app that strengthens participation, simplifies communication, and builds lasting community before, during, and after every event.
Used by the world's leading companies
Disconnected experiences reduce participation, create admin strain, and limit community growth
Fragmented tools weaken the experience
Sporting communities often rely on a mix of registration tools, WhatsApp groups, email, spreadsheets, scoring platforms, and social channels. When everything lives in different places, communication becomes inconsistent and members disengage.
One-off events miss long-term value
Many platforms are built for registration and matchday admin, but not for sustained engagement. Once an event ends, the audience disappears, momentum drops, and community value is lost.
Manual admin slows organisers down
Onboarding participants, managing access, publishing updates, handling team structures, and coordinating partners can become time-consuming. Without one shared platform, every event creates more operational overhead.
Putting engagement at the heart of your sporting community
Engage helps sporting organisations build connected digital communities that last beyond fixtures and registrations. One branded, mobile-first platform brings together participants, organisers, clubs, sponsors, and partners in a single experience.
Content becomes easier to publish. Communication becomes more targeted. Members feel part of something ongoing, not something temporary. From athlete onboarding and digital identity to community feeds, messaging, badges, event updates, and partner activations, Engage helps sporting communities grow stronger over time.
Colleague Engagement For
Governing Bodies, Event Organisers, Clubs, Associations, Participation Teams
Mobile Community Hub
Give members, athletes, organisers, and partners one secure place for updates, schedules, content, event information, and ongoing participation.
Sport-Specific and Multi-Sport Communities
Create tailored environments for a single sport, league, or club, or build scalable multi-sport ecosystems that support different audiences in one platform.
Athlete and Participant Onboarding
Support self-registration, partner-code access, user segmentation, digital identity, and structured member administration at scale.
Groups, Messaging and Social Interaction
Enable community feeds, topic-based groups, 1:1 chat, recognition, badges, and member discovery so participation feels social, active, and rewarding.
Recognition, Membership and Belonging
Use digital badges, membership cards, role-based visibility, and community identity features to make members feel recognised and part of a shared culture.
Sponsor and Partner Activation
Create branded partner spaces, targeted content areas, exclusive offers, and measurable engagement opportunities for sponsors, organisers, retailers, and governing partners.
Empower your people,
improve service quality
35%
Faster participant onboarding
Persistent community infrastructure keeps athletes engaged and returning season after season.
31%
Higher organiser engagement
Branded home areas, content publishing, push notifications, feeds, and messaging give organisers a more active community layer beyond event admin.
24%
Reduction in manual coordination
One place for content, communications, groups, and member management cuts back-and-forth across fragmented tools.
Engagement For
Participants, Athletes, Members, Fans, Sponsors, Partners
Event and Participation Updates
Send real-time notifications for fixtures, schedule changes, training sessions, announcements, and key community moments.
Mobile Access to Community Services
Give members one place to access content, documents, event details, membership information, and digital identity tools.
Secure Messaging
Enable organisers, clubs, and participants to communicate through structured group channels or direct messaging instead of relying on scattered chats and inboxes.
Recognition and Digital Identity
Highlight participation, achievements, membership, and role within the community using badges, directories, and profile-based identity features.
Community Content and Learning
Share coaching content, sport-specific resources, event information, how-to guidance, media, and partner updates through a central publishing hub.
Rewards and Partner Offers
Support loyalty, membership benefits, sponsor campaigns, and exclusive partner discounts as part of the community experience.
Better communication,
stronger confidence
33%
Higher member participation
Community feeds, messaging, directories, badges, and club spaces make it easier for people to stay active and connected.
+14
NPS improvement
Clearer communication, easier access to content, and a stronger sense of belonging improve the overall experience for members and partners.
28%
Higher repeat engagement
Always-on content, push notifications, club visibility, and partner offers help communities stay active beyond one-off events.
Anna-Maria Tsili
Head of HR & Talent at itsu
How Engage Helped itsu Reach Its Deskless Workforce
"The ability to segment communication has been a complete game-changer. Everyone sees information that’s genuinely relevant to them, making updates feel more personalised and far more effective."
Challenge
With only around 110 of its 1,300 employees working at desks, its internal comms team needed a better way to reach everyone else.
Solution
Working with Engage, itsu launched its’us, a mobile-first app designed to reflect itsu’s brand, values and vibrant culture.
Claire Leake
Chief People Officer at National Care Group Limited
National Care Group: Transforming Engagement with Engage
“Engage has transformed how we reach our frontline teams. Being able to communicate in real time has played a huge role in reducing turnover from 41% to under 24%.”
Challenge
NCG faced significant challenges in communication and colleague retention. An annual turnover rate of 31.5% created instability within the workforce, making it difficult to provide consistent, high-quality care.
Solution
Engage brought all communication into one accessible platform, giving colleagues a central place to receive updates, view policies, and share feedback instantly. By connecting teams across hundreds of locations, the app has created a more inclusive, efficient and responsive way of working.
Chris Boyle
Head of AfterAthena and Employment at Napthens
North West based law firm Napthens launches community app with Engage
“Engage strengthens our relationships and positions us as trusted advisers. By keeping clients informed with the latest legal updates and documents, we’ve achieved a retention rate of around 96%.”
Challenge
AfterAthena needed to move beyond traditional, transactional communication. Clients lacked a single place to access documents or updates, and email processes slowed everything down. They wanted a modern way to build a stronger client community and improve access to essential information.
Solution
AfterAthena launched a single platform that brings their client community together. Clients can access documents, updates and guidance in one place, with integrated systems and real-time messaging making communication smoother and more connected.
Trusted by leading enterprise with their people, data, and communities.
Engage is ISO 27001 and ISO 9001 certified, combining enterprise-grade security with GDPR compliance and full data encryption. Single sign-on (SSO), SCIM provisioning, and role-based permissions protect every user and workflow, while audit logs and data residency options give IT complete visibility and control.
Frequently asked questions
Do we need to use Engage for both organisers and participants?
No. Engage can support a single audience or bring multiple groups into one connected experience, including governing bodies, clubs, organisers, athletes, members, fans, sponsors, and partners. The platform is designed to support both internal and external communities in one branded environment.
Can Engage support both single-sport and multi-sport environments?
Yes. Engage can be tailored for a single sport, club, or association, or scaled into a broader multi-sport environment. That gives organisations flexibility to launch with one audience and expand over time as their community grows.
How does Engage support member onboarding and access control?
Engage supports self-registration, segmented user groups, and controlled access to specific areas and features. Organisations can also preload users into groups where needed, making onboarding easier for events, clubs, partners, or member communities.
Can clubs, partners, or sponsors have their own branded space?
Yes. Engage supports branded areas within the platform, including home screen branding, dedicated sections, tailored content spaces, and targeted communications for specific audiences. This makes it easier to give clubs, sponsors, and partners a clear role inside the community.
Does Engage only support communications, or can it help build community too?
It does both. Alongside content publishing and push notifications, Engage includes community feeds, messaging, member discovery, profiles, and recognition features that help people connect, share, and stay involved over time.
Is Engage secure enough for larger sporting organisations and partner ecosystems?
Yes. Engage is built around secure access, audience segmentation, identity management, and enterprise-ready controls. The wider platform positioning also includes SSO, provisioning, governance, compliance, and auditability for organisations that need stronger control across audiences and workflows.