Build communities that turn audiences into customers
Create branded communities that attract the right people before they are ready to buy. Engage helps you build trust, deliver value, and stay relevant from the first interaction, so when a need appears, your brand is already the natural next step.
What you can achieve
with Engage
Earlier
Trust and Brand Preference
Build familiarity before the buying moment with content, events, communities, and shared experiences that people want to return to.
Stronger
Faster Feedback Loop
Turn engagement into action with journeys, AI-powered guidance, and clear pathways into enquiries, referrals, sign-ups, and services.
More
Revenue Opportunities
Use community to create long-term value through referrals, loyalty, partnerships, sponsored activity, and stronger lifetime relationships.
Used by the world's leading companies
The Engage Way:
Communities That Create Demand
Some of the most valuable communities start earlier, around shared interests, professional needs, support, education, identity, or ambition. People join because the experience gives them something useful now, not because they are ready to buy today.
Give people a reason to join early
People do not join communities for a sales pitch. They join for insight, support, connection, events, updates, recognition, benefits, and shared purpose.
Turn attention into qualified intent
When people already know your brand, use your content, and participate in your community, the path from awareness to action becomes much shorter.
Build value beyond the first transaction
A growth community can support more than lead generation. It can create value through partnerships, sponsored content, events, rewards, referrals, and stronger loyalty over time.
Automate personalisation at scale
Appi AI learns from behaviour, content interaction, and engagement patterns to identify who is active, who needs attention, and what should happen next.
Chris Boyle
Head of AfterAthena and Employment at Napthens
North West based law firm Napthens launches community app with Engage
“Engage strengthens our relationships and positions us as trusted advisers. By keeping clients informed with the latest legal updates and documents, we’ve achieved a retention rate of around 96%.”
Challenge
AfterAthena needed to move beyond traditional, transactional communication. Clients lacked a single place to access documents or updates, and email processes slowed everything down. They wanted a modern way to build a stronger client community and improve access to essential information.
Solution
AfterAthena launched a single platform that brings their client community together. Clients can access documents, updates and guidance in one place, with integrated systems and real-time messaging making communication smoother and more connected.
Richard Allott
Parts Plus Operations Director at Ford Motor Company
Engage celebrates successful implementation of enterprise engagement solution for PartsPlus
"Our digital transformation has empowered us to offer both customers and colleagues a first-class experience that sets us apart in the market. The functionality provided by our mobile apps has revolutionised communication, support, convenience, efficiency, and sustainability across the board.”
Challenge
PartsPlus needed a modern, scalable way to connect its 1,300 parts specialists and thousands of trade customers across 60 centres. Communication was fragmented, customer processes were manual and time-consuming, and the business lacked a digital channel that reflected its ambition to be seen as a leading ‘all makes’ supplier, not just a Ford-only brand.
Solution
PartsPlus launched a central platform supported by colleague and customer apps. The solution streamlines communication, simplifies ordering and returns, and brings key tools and updates into one place - creating a more connected, efficient and modern experience for both colleagues and customers.
Richard Clark
Group Chief Executive Officer
CFG Law’s Community Compass, a digital hub for injury support
“We set out to create a validated, high-quality source of information people could truly rely on. Community Compass brings together content built with individuals and charities so users can understand injury with confidence.”
Challenge
Despite producing years of high-quality content - videos, blogs, podcasts and resources created with charities and people with lived experience - CFG Law had no effective way to bring it all together. People affected by serious injury struggled to find reliable, validated information in one accessible place, limiting CFG’s ability to support those who weren’t yet clients.
Solution
CFG Law partnered with Engage to create Community Compass - a simple, mobile-first platform that centralises all their expert-led content into one trusted resource. The app gives people instant access to guidance, lived-experience insights and injury information in a format that’s easy to use, reliable and completely free.
Everything you need to build communities that fuel growth
Branded Community Hubs
Create tailored spaces for prospects, members, customers, partners, and wider audience groups.
Community Groups & Forums
Run peer discussion, topic groups, interest spaces, and practical Q&As.
Events & Experiences
Host webinars, meetups, digital sessions, and in-person events directly within your community.
AI Writing Assistant
Create updates, prompts, and messages faster, with stronger consistency and relevance.
Member Benefits & Recognition
Reward participation, highlight contribution, and encourage return visits through perks and recognition.
Surveys & Feedback
Understand what your audience values, what they need, and where demand is building.
Journeys & Conversion Paths
Guide people from awareness to sign-up, enquiry, referral, or service request through low-friction experiences.
Analytics Dashboard
Engage's AI layer is designed to turn participation into conversion signals and data-led next steps.
The platform you need.
The experience they'll love.
You do not need separate tools for community, communication, self-service, content, and insight. Engage brings them together in one secure, branded platform that supports every stage of the relationship.
One platform, many audiences
Run communities for prospects, customers, members, partners, and advocates from the same core platform, each tailored to a specific audience but powered by the same technology.
Content that finds the right people
Use app, push, email, SMS, and more to deliver relevant updates, guidance, reminders, and prompts at the right time. Appi AI is designed to choose better timing, surface the next best action, and support personalised engagement.
Journeys that move people forward
Guide audiences from awareness and education to engagement, sign-up, enquiry, referral, or service access through clear and behaviour-led journeys.
Insight you can act on
Understand what content resonates, where interest is growing, who is engaged, and which journeys are creating stronger intent. Engage's AI and analytics model is built around intelligence, insight, and action.
Frequently asked questions
How is this different from a customer community?
A customer community usually starts after someone has already bought. A growth community starts earlier. It helps you attract the right audience, build trust, stay relevant, and create a natural path into future action. Engage's lifecycle model starts at Attract, not at service or post-purchase.
What kinds of communities work well for this?
Professional communities, membership communities, support and guidance hubs, partner communities, local interest groups, advocacy programmes, and education-led communities all work well. The strongest examples are built around ongoing value such as content, events, recognition, incentives, and shared purpose.
How does Engage help generate revenue?
Engage helps organisations create trust earlier, lower friction between interest and action, and guide people toward the right next step. It also supports referrals, advocacy, retention, and sponsored or partner-led value streams.
Can this support both pre-sale and post-sale journeys?
Yes. Engage is positioned as one platform for the full lifecycle, from Attract and Engage through to Retain and Advocate. That means organisations can support prospects, members, customers, and advocates in one connected experience.
How does Engage integrate with our existing systems?
Engage is built to sit across your existing tech estate, with SSO, provisioning, APIs, governance, compliance, audit trails, live data widgets, workflow approvals, and branded web and app experiences.
What security and compliance standards does Engage meet?
Engage is built with enterprise-grade security, including ISO 27001 certification, GDPR compliance, and robust permissioning. Organisations can confidently unify systems and data while maintaining strong governance.