AI for customer communities

Appi AI: autonomous intelligence behind every customer community

Give every customer personalised updates, instant self-service, and renewal journeys that feel effortless, without your teams chasing it all manually.

Appi AI — Customer Self-Service
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Used by the world's leading companies

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The Engage Way: Intelligence That Moves Your Business Forward

People miss messages when timing is wrong. Teams waste time chasing actions. Leaders struggle to see where engagement is dropping or where service is slipping. Appi AI brings intelligence to each moment across the customer lifecycle. It reads behaviour, sentiment, and progress, then triggers the right message, guidance, and insight to keep everyone aligned and supported.

The five pillars

of community intelligence

💬

Communications AI

🔍

Search & Knowledge AI

🤖

Agentic AI

⚙️

Admin AI

📊

Analytics AI

Appi AI is not one feature, it's five integrated AI systems working together across your community. Each pillar solves a distinct problem. Together, they transform how your customers experience every interaction.

Understand audience behaviour in real time

See who is engaging, who is slowing down, and who is missing key actions, so teams can step in early.

Deliver content at the right moment

Messages, nudges, and updates land when people are most likely to respond, across in-app, push, SMS, and email.

Personalise every interaction

Appi adjusts content and recommendations based lifecycle stage, and recent activity.

Give teams clear, usable insight

Spot patterns across sentiment, engagement, and completion so  customer teams can act with confidence.

Communications AI

Smarter content. Right person, right time

From AI-drafted renewal reminders to personalised product guides, Communications AI removes the bottleneck of manual campaigns and ensures every customer receives the right content in the right format, automatically triggered by their behaviour and lifecycle stage.

AI-assisted translation

Every customer message in every language — content is automatically available in your customers' preferred language with no manual coordination.

AI content creation

AI drafts renewal reminders, product guides, and onboarding content in your brand voice — from uploaded source documents, policies, and FAQs.

Content summarisation & repurposing

One policy update becomes a push notification, a summary card, and a full article — consistently formatted for customers at every touchpoint.

Smart content delivery timing

AI learns when each customer is most likely to act — before renewals, after sign-up, at key lifecycle moments — delivering at the optimal time.

Appi AI — Customer Communications
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Search & Knowledge AI

One question.

One trusted answer.

Customers self-serve instantly — account questions, claims queries, and product FAQs answered from your knowledge base, scoped to exactly what each customer is authorised to see. No hunting across help centres. No holding for support.

AI chat assistant

Conversational AI chat — ask questions in plain language and get sourced answers from your trusted content, with follow-ups and full chat history.

AI-powered search results

AI-generated answer at the top of search — customers find what they need without browsing. Intelligence embedded in the experience, not a separate window.

Permission-scoped AI search

Each customer only sees answers from content relevant to their products and stage. Sensitive data never surfaces to the wrong person — enforced at the search layer.

Message & conversation search

'Where is my previous claim?' — customers find past conversations and open cases instantly. Permission-scoped so each customer sees only their own history.

Appi AI — Customer Search & Knowledge
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Agentic AI

Beyond answering questions.

AI that acts.

Agentic AI guides customers through every stage of their lifecycle — automatically completing onboarding steps, triggering renewal journeys, and handling self-service requests end-to-end. Your team sets the rules; AI runs the process.

Per-agent knowledge scoping

Separate agents for support, renewals, and product — each trained only on the right content. Clear, trusted boundaries for every customer interaction.

Renewal & retention agents

Identifies at-risk customers based on engagement signals and triggers personalised re-engagement journeys — before churn becomes visible.

Self-service agents

Account queries, billing questions, document requests, claims status — handled end-to-end without human involvement. No ticket, no wait.

Lifecycle & onboarding automation

Signup → onboarding → adoption → renewal → advocacy. AI-guided journeys triggered by real behaviour at every stage, not just scheduled nudges.

Appi AI — Customer Lifecycle Agent
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Admin AI

Less admin.

More impact.

Admin AI removes the hidden cost of managing customer content at scale — the hours spent tagging articles, moderating communities, and auditing information for accuracy. A small team can maintain a world-class customer experience without growing headcount.

AI-powered community moderation

AI classifies content by risk, detects harmful language, and surfaces issues to moderators — extending existing moderation with intelligence, at scale.

Automatic metadata & content tagging

Auto-tags every piece of content — topics, audiences, categories, locations — making search and recommendations dramatically more effective from day one.

AI-powered content governance

Identifies stale content, broken links, and duplicates continuously. Your community always has fresh, accurate information — governance that runs itself.

AI design & configuration assistant

Describe what you need — 'Build a renewal hub card for customers expiring this quarter' — AI creates it. No technical support required.

Appi AI — Customer Admin
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Analytics AI

From reporting the past to advising the future.

Analytics AI continuously monitors customer sentiment, engagement health, and renewal risk — generating plain-language reports and proactive recommendations so your team acts before problems become visible, not after customers leave.

Sentiment analysis

Continuous pulse on how customers feel about your product, support, and brand — real-time, not in a quarterly NPS survey that arrives too late.

Conversational analytics

Ask: 'How did customers respond to the new pricing?' — insights in plain language, not static charts. Democratises analytics across your whole team.

Automated engagement reporting

Weekly and monthly AI-written reports — adoption, performance, trends — ready for leadership without manual compilation. Saves 4–6 hours per month.

Search analytics

What your community searches for, what they can't find, and where content gaps exist — a direct feedback loop into your content strategy.

Appi AI — Customer Analytics
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Intelligence that delivers

measurable impact

31%

Higher repeat purchase rates

Relevant updates and personalised offers encourage shoppers to return more often.

+12

NPS improvement

Clearer communication and easier support strengthen overall customer experience.

29%

Reduction in avoidable queries

Guided self-service, messaging, and personalised updates reduce inbound questions.

Trusted by leading enterprise with their people, data, and communities.

Engage is ISO 27001 and ISO 9001 certified, combining enterprise-grade security with GDPR compliance and full data encryption. Single sign-on (SSO), SCIM provisioning, and role-based permissions protect every user and workflow, while audit logs and data residency options give IT complete visibility and control.

Trusted by enterprise with their people, data, and communities.

You do not need to rip and replace existing systems. Engage connects to your HR platform, CRM, support tools, payroll, and learning, so your data, documents, and workflows flow into one branded app and web experience that colleagues and customers will return to.

One login for everything

Single sign-on for colleagues, plus secure access for customers and partners.

Admin that saves time

Provision users, groups, and access rules automatically from your source systems.

Impact you can prove

Track reach, reads, actions, sentiment, and outcomes in reports leaders can use.

Content where people are

Knowledge, documents, service updates, and resources in one place.

Frequently asked questions

Do we need to use both colleague and customer communities?

No. You can either opt to run colleague and customer communities in one branded app with strict audience controls, or start with one and add the other later.

How does Appi AI help people find information more quickly?

Appi AI lets people get answers through natural language chat. Colleagues can ask about policies, HR topics, documents, and internal updates. Customers can ask about products, help articles, services, and common support topics. Instead of digging through menus or sending messages back and forth, they type a question and get the right information in seconds.

Can Engage integrate with our existing workplace and customer systems?

Yes. Engage supports single sign-on, automated user setup, and integrations across the tools you already use. That can include HR, payroll, learning, and documents for colleagues, plus systems like CRM, customer support, ticketing, and knowledge bases for customers. People get one place to access what they need, without jumping between apps.

What can Appi AI support people with day-to-day?

Appi AI helps colleagues and customers navigate the app, find the right tools and content, and follow the right process. Colleagues can locate forms, understand internal steps, and find the right team or space. Customers can find the right help, understand next steps, and get routed to the right service or channel. Answers can be tailored based on who the person is and what they have access to.

Is Engage suitable for companies of our size?

Engage is highly scalable and has four packages to suit organisations of any size, from small businesses to large enterprises. Whether you have a local team or a global workforce, Engage can adapt to your needs and help you achieve your engagement goals.

What security and compliance standards does Engage meet?

Engage is built with enterprise-grade security, including ISO 27001 certification, GDPR compliance, and robust permissioning. Organisations can confidently unify systems and data while maintaining strong governance.