Used by the world's leading companies
Until Appi AI, every leader faced the same trade-off: scale, and accept that everyone gets the same broadcast — or stay personal, and stay small.
Customer side
Becomes the place members return to between purchases — and renewal stops being a transaction.
Colleague side
Gives frontline teams a voice that reaches the boardroom — and turnover falls.
Colleague side
New starters reach full performance in weeks, not quarters.
Customer side
Turns active customers into a circle that recruits the next thousand.
Until Appi AI, every leader faced the same trade-off: scale, and accept that everyone gets the same broadcast — or stay personal, and stay small.
people you can know personally without help.
people Appi can know personally for you, every day — colleagues and customers alike.
Engage already gives thousands of organisations the place where colleague and customer communities live — branded spaces, content, conversations, lifecycle, integrations, security. Appi AI is the layer that runs across it: the intelligence that reads what every member needs and decides what should happen next.
The platform without Appi is already where thousands of organisations build community.
With Appi running through it, every interaction becomes personal — at the scale of an enterprise, with the intimacy of a small team.
From the five pillars
of engagement
🤝
Accessibility
🚀
Enablement
💭
Feedback
💬
Communication
🌟
Recognition
These principles shape every Engage community, ensuring every person feels heard, supported, and empowered to act.
The five pillars
of community intelligence
💬
Communications AI
🔍
Search & Knowledge AI
🤖
Agentic AI
⚙️
Admin AI
📊
Analytics AI
Appi AI is not one feature, it's five integrated AI systems working together across your community. Each pillar solves a distinct problem. Together, they transform how your colleagues and customers experience every interaction.
Understand audience behaviour in real time
See who is engaging, who is slowing down, and who is missing key actions, so teams can step in early.
Deliver content at the right moment
Messages, nudges, and updates land when people are most likely to respond, across in-app, push, SMS, and email.
Personalise every interaction
Appi adjusts content and recommendations based on role, location, shift pattern, lifecycle stage, and recent activity.
Give teams clear, usable insight
Spot patterns across sentiment, engagement, and completion so managers, HR, and customer teams can act with confidence.
Communications AI
Reach every person at the right moment.
Personalised messages, in the right language, on the right channel, at the moment each person will actually act on them — across thousands of members at once.
aGENTIC AI
Make journeys run themselves.
Onboarding, recognition, renewals, expert finding, follow-ups — handled end-to-end. Work that used to be chased now happens in the background.
Search & Knowledge AI
Turn every question into a trusted answer.
Plain-language answers in seconds — sourced from your real content, scoped to what each person is allowed to see. Self-service that actually serves.
Admin AI
Run a world-class community with a small team.
Tagging, moderation, governance, content health — the unglamorous work that decides whether a community feels alive or abandoned, automated underneath.
Analytics AI
Turn insight into action.
Sentiment, search, engagement, advocacy — read continuously, surfaced in plain language, with the next move recommended before the problem becomes visible.
The strongest organisations build community on both sides at once — colleagues who feel they belong inside, customers who feel they belong outside. Engage powers both on a single branded platform. Appi AI runs across both, reading every member, serving every audience.
For colleagues
Where work feels like belonging.
From onboarding to advocacy. Appi turns one-way internal comms into thriving communities of practice — across HQ, frontline, and field.
For customers
Where customers return between purchases.
From renewal reminders to self-service support and lifecycle automation. Appi turns one-way customer comms into communities customers want to be part of.
Five outcomes at the headline level. Underneath each one, the specific capabilities that make it real — same Appi, same five, working across colleague and customer communities together.
Metrics from across both sides of the business — colleague engagement and customer outcomes moving in the same direction, because they're powered by the same intelligence.
83%
Faster access to updates
Store teams can find information instantly instead of searching across channels.
28%
Increase in training completion
Quick, accessible micro-learning supports product knowledge and seasonal readiness.
35%
Improvement in new starter ramp-up
Clear onboarding and communication help retail employees feel confident sooner.
31%
Higher repeat purchase rates
Relevant updates and personalised offers encourage shoppers to return more often.
+12
NPS improvement
Clearer communication and easier support strengthen overall customer experience.
29%
Reduction in avoidable queries
Guided self-service, messaging, and personalised updates reduce inbound questions.
Trusted by leading enterprise with their people, data, and communities.
Engage is ISO 27001 and ISO 9001 certified, combining enterprise-grade security with GDPR compliance and full data encryption. Single sign-on (SSO), SCIM provisioning, and role-based permissions protect every user and workflow, while audit logs and data residency options give IT complete visibility and control.
You do not need to rip and replace existing systems. Engage connects to your HR platform, CRM, support tools, payroll, and learning, so your data, documents, and workflows flow into one branded app and web experience that colleagues and customers will return to.
One login for everything
Single sign-on for colleagues, plus secure access for customers and partners.
Admin that saves time
Provision users, groups, and access rules automatically from your source systems.
Impact you can prove
Track reach, reads, actions, sentiment, and outcomes in reports leaders can use.
Content where people are
Policies, payslips, knowledge, documents, service updates, and resources in one place.
Frequently asked questions
Do we need to use both colleague and customer communities?
No. You can either opt to run colleague and customer communities in one branded app with strict audience controls, or start with one and add the other later.
How does Appi AI help people find information more quickly?
Appi AI lets people get answers through natural language chat. Colleagues can ask about policies, HR topics, documents, and internal updates. Customers can ask about products, help articles, services, and common support topics. Instead of digging through menus or sending messages back and forth, they type a question and get the right information in seconds.
Can Engage integrate with our existing workplace and customer systems?
Yes. Engage supports single sign-on, automated user setup, and integrations across the tools you already use. That can include HR, payroll, learning, and documents for colleagues, plus systems like CRM, customer support, ticketing, and knowledge bases for customers. People get one place to access what they need, without jumping between apps.
What can Appi AI support people with day-to-day?
Appi AI helps colleagues and customers navigate the app, find the right tools and content, and follow the right process. Colleagues can locate forms, understand internal steps, and find the right team or space. Customers can find the right help, understand next steps, and get routed to the right service or channel. Answers can be tailored based on who the person is and what they have access to.
Is Engage suitable for companies of our size?
Engage is highly scalable and has four packages to suit organisations of any size, from small businesses to large enterprises. Whether you have a local team or a global workforce, Engage can adapt to your needs and help you achieve your engagement goals.
What security and compliance standards does Engage meet?
Engage is built with enterprise-grade security, including ISO 27001 certification, GDPR compliance, and robust permissioning. Organisations can confidently unify systems and data while maintaining strong governance.
