Peers beat broadcasts.

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Employees are 8× more likely to engage with updates from colleagues than from “the company.” Yet most employees give you 15 minutes or less a day for employer updates.

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The answer isn’t shouting louder. It’s empowerment, ownership, and participation. When you combine lifecycle-aware push, searchable pull, and safe peer posting, engagement on social-style content can double.

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In this webinar, Ampa’s Kelly Newman shows how Internal Comms can evolve to empower others and aid collaboration, turning messages people skim into stories people share. You’ll walk away with a simple push → pull → participation framework that makes knowledge on-demand, gives colleagues real ownership, and builds measurable trust across brands.

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Hosted by Annie Dowd from Engage.

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