The Challenge

AfterAthena — Napthens’ specialist division for employment law, HR, and health & safety — wanted to rethink how a law firm engages its clients.

Traditionally, legal services are delivered as transactions.While relationships exist, clients often experience interactions as one-off exchanges. AfterAthena saw an opportunity to do more: to build an engaged community of employers who could access guidance, updates and expertise in amore connected, value-led way.

Before working with Engage, this vision wasn’t possible.Client communications were limited, access to documents wasn’t centralised, and there was no single platform through which AfterAthena could share updates, insights or legal changes efficiently. The firm needed a solution that would transform static client interactions into continuous, collaborative engagement. 

The Solution

Partnering with Engage, AfterAthena launched a branded platform designed to become the focal point of its client community.

A connected, community-first experience

The app provides a dedicated space for clients to access information, receive real-time updates, and connect directly with AfterAthena’s expert team. It aligns with the firm’s long-term vision: to build a community around the brand and evolve the service beyond traditional legal transactions. 

Deep system integrations

Two integrations were fundamental to AfterAthena’s strategy:

• CRM integration to support marketing, engagement and client ownership
• Case management and document integration to give clients secure, direct     access to relevant documents, updates and resources

For the first time, clients can access the materials they need without friction — all inside one unified, branded platform. 

Frictionless communication

The Engage platform has transformed communication betweenAfterAthena and its clients. The message centre enables true two-way conversations, allowing businesses to ask questions, seek clarity and connect with advisors instantly, without email back-and-forth. This reduces delays, improves experience and supports stronger relationships. 

The Impact

The results have been powerful — both for clients and theAfterAthena team.

A vibrant, engaged client community

The platform has enabled AfterAthena to build the community they envisioned: one connected by shared information, timely insights and expert guidance. Clients now have access to resources that previously weren’t available digitally, creating a more modern, transparent and supportive experience. 

Exceptional retention and trust

Engagement has directly strengthened client relationships.AfterAthena now retains around 96% of clients on the platform — are flection of both the value it delivers and the trust it fosters. Sharing timely legal updates, new documents and essential guidance helps reinforceAfterAthena’s position as a trusted advisor. 

New revenue opportunities and streamlined services

The platform also simplifies how clients discover and request additional services. With seamless messaging and in-app service forms, clients can explore add-ons, make enquiries and connect with advisors instantly— unlocking revenue opportunities that previously required manual follow-up. 

A foundation for scalable growth

AfterAthena is now operating with a modern, digital-first service model that enhances efficiency, reduces friction and supports long-term business development. The platform strengthens the brand, unifies the community and provides a scalable foundation for future services and offerings.

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