Used by the world's leading companies
The Engage Way: Intelligence That Moves Your Business Forward
People miss messages when timing is wrong. Teams waste time chasing actions. Leaders struggle to see where engagement is dropping or where service is slipping. Appi AI brings intelligence to each moment across the colleague and the customer lifecycle. It reads behaviour, sentiment, and progress, then triggers the right message, guidance, and insight to keep everyone aligned and supported.
The five pillars
of community intelligence
💬
Communications AI
🔍
Search & Knowledge AI
🤖
Agentic AI
⚙️
Admin AI
📊
Analytics AI
Appi AI is not one feature, it's five integrated AI systems working together across your community. Each pillar solves a distinct problem. Together, they transform how your colleagues and customers experience every interaction.
Understand audience behaviour in real time
See who is engaging, who is slowing down, and who is missing key actions, so teams can step in early.
Deliver content at the right moment
Messages, nudges, and updates land when people are most likely to respond, across in-app, push, SMS, and email.
Personalise every interaction
Appi adjusts content and recommendations based on role, location, shift pattern, lifecycle stage, and recent activity.
Give teams clear, usable insight
Spot patterns across sentiment, engagement, and completion so managers, HR, and customer teams can act with confidence.
Intelligence that delivers
measurable impact
83%
Faster access to updates
Store teams can find information instantly instead of searching across channels.
28%
Increase in training completion
Quick, accessible micro-learning supports product knowledge and seasonal readiness.
35%
Improvement in new starter ramp-up
Clear onboarding and communication help retail employees feel confident sooner.
31%
Higher repeat purchase rates
Relevant updates and personalised offers encourage shoppers to return more often.
+12
NPS improvement
Clearer communication and easier support strengthen overall customer experience.
29%
Reduction in avoidable queries
Guided self-service, messaging, and personalised updates reduce inbound questions.
Anna-Maria Tsili
Head of HR & Talent at itsu
How Engage Helped itsu Reach Its Deskless Workforce
"The ability to segment communication has been a complete game-changer. Everyone sees information that’s genuinely relevant to them, making updates feel more personalised and far more effective."
Challenge
With only around 110 of its 1,300 employees working at desks, its internal comms team needed a better way to reach everyone else.
Solution
Working with Engage, itsu launched its’us, a mobile-first app designed to reflect itsu’s brand, values and vibrant culture.
Claire Leake
Chief People Officer at National Care Group Limited
National Care Group: Transforming Engagement with Engage
“Engage has transformed how we reach our frontline teams. Being able to communicate in real time has played a huge role in reducing turnover from 41% to under 24%.”
Challenge
NCG faced significant challenges in communication and colleague retention. An annual turnover rate of 31.5% created instability within the workforce, making it difficult to provide consistent, high-quality care.
Solution
Engage brought all communication into one accessible platform, giving colleagues a central place to receive updates, view policies, and share feedback instantly. By connecting teams across hundreds of locations, the app has created a more inclusive, efficient and responsive way of working.
Chris Boyle
Head of AfterAthena and Employment at Napthens
North West based law firm Napthens launches community app with Engage
“Engage strengthens our relationships and positions us as trusted advisers. By keeping clients informed with the latest legal updates and documents, we’ve achieved a retention rate of around 96%.”
Challenge
AfterAthena needed to move beyond traditional, transactional communication. Clients lacked a single place to access documents or updates, and email processes slowed everything down. They wanted a modern way to build a stronger client community and improve access to essential information.
Solution
AfterAthena launched a single platform that brings their client community together. Clients can access documents, updates and guidance in one place, with integrated systems and real-time messaging making communication smoother and more connected.
Trusted by leading enterprise with their people, data, and communities.
Engage is ISO 27001 and ISO 9001 certified, combining enterprise-grade security with GDPR compliance and full data encryption. Single sign-on (SSO), SCIM provisioning, and role-based permissions protect every user and workflow, while audit logs and data residency options give IT complete visibility and control.
You do not need to rip and replace existing systems. Engage connects to your HR platform, CRM, support tools, payroll, and learning, so your data, documents, and workflows flow into one branded app and web experience that colleagues and customers will return to.
One login for everything
Single sign-on for colleagues, plus secure access for customers and partners.
Admin that saves time
Provision users, groups, and access rules automatically from your source systems.
Impact you can prove
Track reach, reads, actions, sentiment, and outcomes in reports leaders can use.
Content where people are
Policies, payslips, knowledge, documents, service updates, and resources in one place.
Frequently asked questions
Do we need to use both colleague and customer communities?
No. You can either opt to run colleague and customer communities in one branded app with strict audience controls, or start with one and add the other later.
How does Appi AI help people find information more quickly?
Appi AI lets people get answers through natural language chat. Colleagues can ask about policies, HR topics, documents, and internal updates. Customers can ask about products, help articles, services, and common support topics. Instead of digging through menus or sending messages back and forth, they type a question and get the right information in seconds.
Can Engage integrate with our existing workplace and customer systems?
Yes. Engage supports single sign-on, automated user setup, and integrations across the tools you already use. That can include HR, payroll, learning, and documents for colleagues, plus systems like CRM, customer support, ticketing, and knowledge bases for customers. People get one place to access what they need, without jumping between apps.
What can Appi AI support people with day-to-day?
Appi AI helps colleagues and customers navigate the app, find the right tools and content, and follow the right process. Colleagues can locate forms, understand internal steps, and find the right team or space. Customers can find the right help, understand next steps, and get routed to the right service or channel. Answers can be tailored based on who the person is and what they have access to.
Is Engage suitable for companies of our size?
Engage is highly scalable and has four packages to suit organisations of any size, from small businesses to large enterprises. Whether you have a local team or a global workforce, Engage can adapt to your needs and help you achieve your engagement goals.
What security and compliance standards does Engage meet?
Engage is built with enterprise-grade security, including ISO 27001 certification, GDPR compliance, and robust permissioning. Organisations can confidently unify systems and data while maintaining strong governance.