Why going digital is a win-win
Membership organisations – the business networks and trade federations, the hobby and sporting associations, and the service-oriented, like roadside assistance and holiday clubs – they all face a common twin challenge:
How best to deliver the sort of membership value and experience that drives both retention and acquisition, while operating efficiently, profitably and sustainably?
Our engagement app offers a ‘Super Six’ set of pointers:
Digitalise the membership experience end-to-end, from joining and renewing, to buying and booking, to surveying and rewarding. Put all that self-service convenience right there at members’ fingertips.
Reduce paper and postal costs and focus more on agility and sustainability – swap handbooks, magazines and membership cards for their digital in-app equivalent, and bank that green-ness and lean-ness dividend.
Enjoy that direct connection between you and your members. Get news out quickly. Share out your great content. Use messaging to be more responsive and available. Move away from one-way emails to get that two-way dialogue going.
Forget clunky forums and toxic public platforms. Harness the viral power of a social network but within the safety of a private app, with members able to post, comment and share as individuals, augmenting your own content and cranking up that community buzz.
Drive participation and loyalty through gamification and rewards. Incentivise referrals with unique codes and friend-get-friend bonuses. Easily spin up competitions and roll out special offers.
Encourage input and new ideas though suggestions and surveys. Build richer social fabrics and stronger bonds and create that sense of ownership and personal investment.